About
Jon Martin is the chief operating officer of Aqua-Tots Swim School, where he leads the operations department with a focus on training, field operations, technology, new location launches, and construction. He also directs the marketing department, shaping brand strategy and strengthening franchise support alongside his operational leadership.
Jon brings more than a decade of leadership experience in retail operations to his role at Aqua-Tots. Before joining the company, he spent 13 years at Leslie’s Pool Supplies, where he was instrumental in revitalizing underperforming markets and driving nationwide performance. As vice president of training, leadership development, and events, he led the design and rollout of technologies and business strategies that improved efficiency and accelerated sales across the organization.
Known for his strategic mindset and collaborative approach, Jon is committed to empowering teams, enhancing the franchisee experience, and supporting Aqua-Tots’ mission to deliver world-class swim instruction and service.